Empowering Product Growth Through Innovative Solutions.

With over 20 years of extensive experience, I've led product development functions in all stages of a business, across diverse industries, from startups to large enterprises. My expertise in human-computer interaction, operations, solution architecture, and data analysis has fueled my success in delivering transformative products. I'm driven by a passion for innovation and a commitment to creating growth through user-centric solutions and data-driven insights.

Building products with a human touch

My background in engineering and design-thinking uniquely connects me to not only building products fast but always with the user & the team in focus. With my startup experience, I bring a lean mindset that allow teams to discover the problem and the solution, together, creating a culture of adaptability through shared learnings.

I have helped to shape and transform organizations, big and small, by establishing a foundational product development framework, which clarifies complexity and instills a mindset of outcome over output.

Identify

  1. Define the opportunity

  2. Understand customers

  3. Create a vision

  4. Build a North Star Metric Map

Ideate

  1. Brainstorm concepts

  2. Create prototypes and obtain feedback

  3. Refine Jobs to be done

  4. Setup for delivery

Deliver

  1. Prioritize iterations / Roadmap

  2. Continuous design and delivery

  3. Measure against objectives

  4. Employ learnings

My Core Values

(Clear) Strategy + Plan = Momentum

I strongly believe that all work should be tied back to an objective, and each objective should be in support of a strategy. When all of those things become clear to trace to one another, the organization ability to get wins starts to build steam, moving it closer towards its North Star.

Team over individual

I strongly believe in leveraging the diversity of a team, their experience and skillset, allows everyone to gain broader perspectives. And when those perspectives work in harmony, you can accomplish so much more than any one single person.

Learn Fast

Every idea starts with a hypothesis that if correct, we will see meaningful value. Once it is acknowledged where there is certainty and where there isn’t, it is better to move with conviction with the ability to quickly pivot by utilizing what the data, past experience and instincts collectively signal.